Frank’s Story
In 2019, while finishing his master’s degree, Frank Auenson underwent elective triple bypass surgery. Not from a heart attack — but from a stress test that raised enough red flags to change everything.
Then life hit harder. His appendix ruptured — something he’d been living with unknowingly for two weeks. Recovery was humbling. Twelve weeks unable to sleep on his side. Months later, a one-mile walk left him more exhausted than before.
A neighbor who had walked a similar path helped Frank realize something critical — his medications were suppressing his heart rate, working against every effort to rebuild his strength.
“I stopped the meds and felt the difference almost immediately. But I knew cold turkey wasn’t the answer. I needed something better — something natural.”
That search led Frank deep into the world of supplements — organic compounds, plant-based alternatives, real science. And out of that research, Stand Alone Fitness was born.
“I didn’t start this company because I had all the answers. I started it because I had to find them. And now I want to help others do the same — one step, one supplement, and one success story at a time.” — Frank Auenson, Founder & CEO
Every product is backed by real research and real results — not marketing hype.
From organic compounds to plant-based alternatives, everything we create is researched and tested.
For those who don’t love gyms, don’t want shortcuts, and do want honest effective solutions.
Debbie Goodman is the quiet force behind the systems that keep Stand Alone Fitness running strong. With over 20 years of management and coaching experience, Debbie brings both heart and discipline to the table.
She is a Certified Conscious Behaviors Coach, Life Coach, and Certified Nutritionist through the International Sports Science Association (ISSA). As co-founder and Chief Operations Officer, Debbie plays a key role in shaping our mission, tools, and services.
Her expertise spans conscious behavior change, thought pattern transformation, process improvement, and organizational development.
“Debbie believes growth starts with understanding—and that ‘Knowledge is Power.’ Her passion is helping people uncover why they make the decisions they do.”
Frank Auenson wears many hats—but they all lead back to one thing: helping people live better lives, naturally. As the founder and CEO of Stand Alone Fitness, LLC, Frank is also the driving force behind Frank Initiatives and the Institute of Conscious Behaviors.
Known for his candid, humorous, and no-nonsense style, Frank speaks straight to the heart—and the gut. His approach blends decades of experience in leadership and behavioral coaching with practical solutions people can use in their everyday lives.
Frank holds a Bachelor of Science in Organizational Behavior and Leadership and a Master of Science in Organizational Development from Edgewood College.
• Founder & CEO — Stand Alone Fitness
• Creator of The ICB Method (Intelligent Conscious Behaviors)
• Certified Master Life Coach
• Conscious Behaviors Coach
• Consulting Hypnotist
• Author of multiple books
• Top-selling author
