About
About Stand Alone Fitness
Stand Alone Fitness helps people transform their health with high-quality supplements and smart nutrition designed for every stage of life.
Your health isn’t about shortcuts—it’s about building strength, resilience, and a life you love. That’s why we’ve created premium supplements paired with expert guidance, designed to fuel your body, sharpen your mind, and empower you to thrive with confidence and clarity every single day.
Meet Our
Founders
Debbie Goodman
Co-Founder & Chief Operations Officer | Stand Alone Fitness
Debbie Goodman is the quiet force behind the systems that keep Stand Alone Fitness running strong. With over 20 years of management and coaching experience, Debbie brings both heart and discipline to the table.
She is a Certified Conscious Behaviors Coach, Life Coach, and Certified Nutritionist through the International Sports Science Association (ISSA). As co-founder and Chief Operations Officer, Debbie plays a key role in shaping our mission, tools, and services.
Her expertise spans conscious behavior change, thought pattern transformation, process improvement, and organizational development.
“Debbie believes growth starts with understanding—and that ‘Knowledge is Power.’ Her passion is helping people uncover why they make the decisions they do.”
Experience & Credentials
• 20+ years leadership, management, and coaching experience
• Certified Conscious Behaviors Coach — ISSA
• Certified Life Coach — ISSA
• Certified Nutritionist — ISSA
Frank Auenson
Founder & CEO | Stand Alone Fitness
Frank Auenson wears many hats—but they all lead back to one thing: helping people live better lives, naturally. As the founder and CEO of Stand Alone Fitness, LLC, Frank is also the driving force behind Frank Initiatives and the Institute of Conscious Behaviors.
Known for his candid, humorous, and no-nonsense style, Frank speaks straight to the heart—and the gut. His approach blends decades of experience in leadership and behavioral coaching with practical solutions people can use in their everyday lives.
Frank holds a Bachelor of Science in Organizational Behavior and Leadership and a Master of Science in Organizational Development from Edgewood College.
“What sets Frank apart is his willingness to ‘go first’—to share his personal journey through major health scares and show people that setbacks are just setups for comebacks.”
“What sets Frank apart is his willingness to ‘go first’—to share his personal journey through major health scares and show people that setbacks are just setups for comebacks.”
Credentials & Highlights
• Founder & CEO — Stand Alone Fitness
• Creator of The ICB Method (Intelligent Conscious Behaviors)
• Certified Master Life Coach
• Conscious Behaviors Coach
• Consulting Hypnotist
• Author of multiple books
• Top-selling author
Empowering
NaturalWellness Solutions
We believe in the power of natural ingredients and conscious choices to transform lives
About Stand Alone Fitness
Founded: 2020
Founder: Frank Auenson
Mission: To make premium nutrition accessible to people at every stage of life
Headquarters: Wisconsin, USA
Website: https://standalonefitness..com
Email: info@standalonefitness.com
At Stand Alone Fitness, we’re committed to providing you with the highest quality supplements and resources to support your natural wellness journey. Our products are carefully researched, tested, and formulated to deliver real results without compromising on quality or safety.
We believe that everyone deserves access to effective, natural health solutions that work with your body’s natural processes. That’s why we focus on sourcing the best organic compounds and plant-based ingredients, backed by scientific research and real-world experience.
Our Commitment
No synthetics. No fluff. Just raw, natural formulas chosen for their ability to support real health issues—whether that’s heart health, weight loss, or everyday vitality.
Our mission extends beyond just selling supplements. We’re here to educate, support, and guide you on your wellness journey with honest advice, proven strategies, and the tools you need to take control of your health naturally.